Brand reputation management
Monitoring Online Presence
Content Creation and Management
Monitoring Online Presence
Use tools like Google Alerts, Mention, or Brandwatch to track mentions of your brand across the web, including social media, review sites, blogs, and news outlets. • Regularly review social media comments, reviews on sites like Yelp or Google My Business, and industry forums.
Responding to Feedback
Content Creation and Management
Monitoring Online Presence
Address both positive and negative feedback promptly and professionally. • Engage with your audience on social media, responding to comments and messages in a timely manner. • Develop a response plan for negative feedback that includes acknowledging the issue, offering a solution, and taking the conversation offline if necessary.
Content Creation and Management
Content Creation and Management
Content Creation and Management
Publish high-quality, positive content that highlights your brand’s values, achievements, and customer success stories. • Maintain an active blog, social media presence, and press release strategy to control the narrative around your brand.